BRAND + WEBSITE DESIGN + PHOTOGRAPHY

Jen Boyer Therapy

Jen Boyer Therapy is a private mental health practice based in Massachusetts, specializing in compassionate, individual care for anxiety, depression, and relationship dynamics. While Jen provides exceptional, high-level support, her previous web presence was difficult to maintain and failed to reflect her unique care model or stand out in a competitive space. We collaborated to execute a comprehensive brand transformation, starting with strategic discovery to define her unique positioning, target audience, and aesthetic. From there, I captured custom brand photography in her home office, developed three distinct brand identity concepts, and fully migrated her site to Squarespace. The end result is an elevated visual system and custom, easily managed web experience, featuring sophisticated typography, organic color palettes, and authentic imagery, built to instill confidence in prospective private-pay clients and support her long-term practice growth.